Before Goodlord, renting a property was a complicated, time-consuming process for every person involved - agents, tenants and landlords.
There were application forms, referencing forms and contracts that took precious time to complete, sign and file - and changing legislation means that this documentation needs to be constantly updated.
There was little automation or digitisation and, where technology was used, there were multiple systems, which were inefficient and left gaps that could only be processed manually, leaving ample room for human error and no standard procedures, resulting in widespread confusion.
Moreover, the lettings industry was rapidly changing, with the arrival of online competitors, new legislation and the evolving expectations of landlords and tenants.
Agencies needed a more efficient way to manage the lettings process and improve the customer experience, while creating new revenue streams to stay afloat in an increasingly competitive market. That’s where Goodlord comes in...